Cupcakes have been very chic ever since the Magnolia Bakery moment in Sex and the City. There’s usually a queue around the block at this unassuming bakery in Lower Manhattan. There’s a spin-off further uptown, not to mention a host of copycats like Little Cupcake Bakeshop in Brooklyn and the Buttercup Bake Shop in Midtown. London is right on trend with the famous Hummingbird Bakery in Notting Hill, which my friends in West London swear by, or Treacle in Tower Hamlets, near the Colombia Road Flower Market.
Cupcakes are everywhere in the blogosphere as well. In the past week alone, I have seen rich chocolate cupcakes with vanilla bean icing on Love and Olive Oil, ice cream cupcakes and raspberry almond cupcakes with chocolate ganache on Joy the Baker, Persian love cupcakes on Gigi Cakes, and After Eight mint chocolate cupcakes on Rosie Bakes a Peace of Cake.
I think one of the reasons they are so popular is that they are just so damn cute! See these coconut lemon curd cupcakes on Cafe Lynnylu to see just how photogenic they can be.
But to me, it’s totally a matter of style over substance. I am committing food blog heresy here but I think cupcakes are totally overrated. Surely I can’t be the only one?
They look pretty but they generally taste rather boring - dull and dry with excessive amounts of icing to compensate. I have had cupcakes from these famous bakeries and I have had well made homemade cupcakes and my attitude is the same. Give me real cake any time.
Proper cakes are far more interesting - they are usually much moister and have greater complexity of flavour and texture. Cupcakes have their uses - they’re great if you are catering for a fifth birthday party - and I’m not saying they actually taste bad (if I had to pick a favourite flavour it would be red velvet). However, there isn’t a cupcake on the planet that wouldn’t taste better as a full-size cake.
If you want individual serves then muffins, tarts or cookies are fine. But miniature cakes just defeat the purpose - assuming the purpose is to taste good, rather than look pretty, that is.
May 26th, 2008 at 6.53pm
I have tried Magnolia’s cupcakes. They were - to put it politely - uninspiring.
Once again, the media controls people’s taste rather than the other way around.
Hi Alex! That’s so true about the influence of the media. Supermarkets here in the UK have to stock up on items recommended by Delia in her books and cookery shows because they sell like hot cakes. Even if it’s just instant mashed potato, which personally I wouldn’t touch with a barge pole! - Caitlin.